As we all know, in the current TV market, OLED TV and Quantum Dot TV have formed two distinct camps. Both sides are forming alliances to form gangs. In addition to competing to release the latest models, they also have a "fight" battle in consumer perception, and their market competition is becoming fierce.
Judging from the existing test results, these two technologies do have their own advantages. For example, OLED has the advantages of ultra-thin, flexible bending, black field purity, natural color, etc., while quantum dots are in the gamut range and cost Excellent performance in areas such as control and maximum brightness.
Then the question arises: which one is more worth buying, OLED TV and quantum dot TV? Who will be the leader of the next generation of display technology? Which technology can represent the future of TV? For these questions, although there is no public opinion in the industry, through an in-depth analysis of related technologies and markets, it may not be difficult to find the answer.
Custom OLED TVs
Dong-Min pointed out that in the high-end TV market, OLED TVs are the most recognized products by users, with a total score of 8.1 points before the appearance of innovative products, artificial intelligence TV, 8K TV, 70+ TV. In the consumer group, 49.9% of users are based on the needs of replacement, and 14.3% of users will also choose a second purchase.
The report also shows that the age of OLED TV users is concentrated between 31 and 45 years old, most of them were born in the 1980s, are the backbone of the current social development, and most of them are well-educated; and the proportion of post-90s users is about 27%. The acceptance of new things and new technology products is high, and it is the main group for future consumption.
For the future development trend of custom OLED TVs, the industry has also made predictions. Dong Min pointed out that the current OLED ecological network is being formed, panel manufacturers, machine manufacturers, upstream material manufacturers, and equipment manufacturers are carrying out more diversified cooperation, and the information flow, capital flow, and technology flow are also generating a virtuous circle, thus forming a Very huge value network. This value network will promote the expansion of OLED TVs.
The report predicts that from now until 2025, OLED TVs will still maintain a growth rate of about 100% every year, and it is expected that the 20 million unit mark will be exceeded for the first time in 2025.
Nowadays, in the field of smart TV, people's attention to the improvement of display technology has gradually exceeded the "unreal" intelligent function. Therefore, in the innovation of TV display technology, the two camps of OLED TV and Quantum Dot TV are also playing fiercely.
In fact, since 2013, after more than five years of market cultivation and consumer enlightenment, the concept of OLED has been deeply rooted in people's hearts. The concept of "OLED represents the development direction of color TVs" has been accepted by many people.
In addition, from the product level, OLED TV products are becoming more mature, and the issues of longevity that the public is more concerned about have also been better resolved, which has formed confidence support for consumers.
From the perspective of product prices, the prices of OLED TVs have continued to decline rapidly in recent years. As of 2017, the cumulative decline has been as high as 70%. For a Pratt & Whitney product facing the future market, this is already a huge step forward.
Speaking of the biggest advantage of OLED, it is an outstanding performance in terms of picture quality. Xiao Han, the director of the well-known documentary "I am repairing cultural relics in the Forbidden City" and "Himalaya Ladder", very much recognized the OLED TV. He believes that the first step in shooting documentaries is to pursue high-standard images, and the second is that the final work must be presented on a high-definition screen.
"If you want to show the most delicate changes and differences in color, it must be on the OLED display, the effect is the best." Xiao Han said.
It is worth mentioning that the overall recommendation of OEM OLED TVS users for their next purchase behavior or others' next purchase behavior is extremely high, with 94% of users willing to recommend OLED TVs.
Judging from the service life, users who use it for 1 year recommend 93%, and OLED TV users who use it for 2 years or longer recommend 97%. As Dong Min, vice president of Aowei Cloud, said, generally speaking, as the service life of the product increases, the more defects can be found, and OLED TV users have used it for 2 years or more, Can still maintain such a high willingness to recommend, it can be seen that the experience of OLED TV is indeed superior enough. The products approved by users are good products. OLED TV responds to the doubts of the outside world through hard power.
At present, there are three main display technologies in the TV market: liquid crystal, OLED, and laser. Among them, the quantum dot TV uses blue LED as the liquid crystal light source, and the optical material using quantum dots is placed between the backlight and the LCD panel, so that bright colors can be obtained through red, green, and blue light with sharp peaks so that the color gamut reaches Or exceed the OLED level.
In the camp of Quantum Dot TV, giants like Samsung are impressive. In fact, it is precise because of this that the quantum dot TV has received much attention. However, quantum dot technology was originally a type of liquid crystal display technology, and it is precise because of the relatively mature liquid crystal technology that it has demonstrated its advantages at the price level. In addition, some experts pointed out that Samsung chose quantum dots because it has never been able to achieve large-scale production of large-size OLED panels.
However, what many people do not know is that just before 2012, Samsung was one of the most determined practitioners of OLED TVs, and even once fought for OLED technology patents and LG fights. But after 2012, due to the difficulty in achieving large-scale production of large-scale OLEDs, Samsung's attitude suddenly took a 180-degree turn and announced that it would abandon OLED TVs. At this time, Samsung's long-time rival LG has overcome this technical problem, making OLED TVs continue to attack the city and shine in the high-end market.
Compared with quantum dot TVs, OLED TVs also have the feature of the flexible display. This means that the changes brought about by OLED TVs can not only make the TV screen contrast infinite; to allow the TV to be attached to the wall from now on; to allow the screen to directly emit sound; to make the TV's blue lightless and more eye-protecting; It can also completely change the traditional physical form of display products, and truly achieve "display everywhere".
Because of the above reasons, some experts even believe that the emergence of OLED technology can be called the greatest change in the history of display technology; on the other hand, quantum dot TVs based on traditional liquid crystal technology are not themselves products of technological innovation. It is a concept that is pulled out of my life to fight against OLED TV.
In short, the contest between OLED TVs and quantum dot TVs can be seen as the future of the TV market and the current battle. The OLED TV, which represents the future technology development trend, has obvious advantages in technological innovation and performance; while representing the current quantum dot TV based on mature technology, the advantages are mainly reflected in cost control and product prices. As for who is more worth buying these two products, I believe consumers already have their own answers.