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The Connection between Digital Signage and Social Media

May. 13, 2020

You might not think there is much similarity between 4k digital signage and social media. Digital signage and social media can provide visual, dynamic, and real-time information on a variety of devices, including mobile phones, tablets, and screens. Have you ever thought about the best digital signage combined with social media? This is an idea that many businesses are considering because it provides customer interaction, dynamic content, and a new communication channel unlike any other.

Some important points to remember when combining social media with digital signage:

Think about your customer base

While people of all ages use social media, some demographics are certainly stronger than other social media sites. Facebook, for example, is moving toward a more mature user base, while Weibo is largely dominated by a new generation, and Instagram is popular among adults in their 30s and younger. These are not hard and fast rules, but companies need to think about their businesses and social media platforms. A further step is to consider which social media platforms your digital signage is integrated. For example, if you're running a highly visual business, like fashion design or interior design, the strong visual aspect of the social media platform Instagram may be your best bet.

Create care and consideration topic labels

Topic tags are everywhere, especially on Twitter and Instagram, and they can do a great job connecting with your target audience, building their brand on social media, and generating your digital signage of social media content. Ideally, you should build specific brands to include hashtags that are unique, brand-specific, easy to spell, and relatively concise. It's not an easy task, but it can help keep social media interactions.In addition, you may want to place relevant, uncontroversial news or pop culture around to occasionally create subject tags, or surrounding events, just like a special sale.

4k Digital Signage

4k Digital Signage

Interact with customers on social media

Social media must be treated as a two-way conversation. By engaging social media users through your shopping mall digital signage, you reward them for brand advocacy and demonstrate that your business stands out from its customer base. When a customer shares a positive message about your social media business or product, respond with thanks, perhaps by re-sharing content or otherwise actively connecting with the customer.

Monitor your social communications

Needless to say, you should actively monitor social media platforms for negative information, which is even more important when you're integrating real-time digital signage. The good news is that there are tools and plug-ins available to help you and make sure the correct information is displayed on your screen.


As the popularity of social media has exploded in the past few years, it's only a matter of time before businesses combine social media content with their digital signage. Whether it's digital signage for employees that boosts morale, or customer-facing signage that shares customers' opinions or images, you can enhance your digital signage and add traction to your social media presence at the same time. In short, the combination of these two technologies can do much more.

Digital signage will continue to evolve as customers' online and mobile habits change, and one of the best features of digital signage is that it is easy to keep up to date with dynamic content.When your relevant social media content is integrated into digital signage content, tell your customers, show them the fun and excitement of digital signage, and set the stage to better interact with them.

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