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Development of Outdoor Digital Signage Industry

Mar. 03, 2020
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Commercial buildings digital signage will face a major wave in the next decade. These will come in the form of changing consumer attitudes towards advertising media. More specifically, how will people choose to engage with retailers and brands. These will be driven by the re-innovation of innovative companies such as Amazon, SnapChat, and Rent? The? Runway.

The way people buy things has changed dramatically. Purchases can happen and take place through many channels. Today's business development has become more and more personalized, thanks to the continuous advancement of technology. The upcoming "future technology" in the digital signage field.

People can and will have higher expectations for their interaction and participation in digital outdoor experiences. They will need the same convenience as their smart home appliances or mobile commerce applications. They want to be emotionally driven to seek rewards and a more personalized experience in a more emotional way.

Augmented reality does not require a helmet, goggles, etc. The technology is more scalable than virtual reality and does not require people to disconnect it from the physical space. At this year's CES, one of the prominent innovations was a product called Hololamp, which is a hands-free device that can perform volume scanning to map physical space, and then project interactive AR elements onto physical objects or surfaces on. It creates a realistic illusion of a hologram by using a 3D digital video projection that has been mapped to the actual physical properties of its projection surface.

Payment: Blockchain technology (a technical solution to collectively maintain a reliable database through decentralization and detrust) combined with artificial intelligence, and more and more devices as part of the IoT ecosystem can generate new ways to support Various types of connected projects, not just via mobile devices. Use smart personal items (such as sensors in glasses, shoes, or jackets) for data transactions and easily exchange personal information such as clothes or shoes with a simple touch.

Another example that allows "anywhere" payments is IBM's? Watson's partnership with Visa. In early February 2017, the two companies announced a partnership to create a platform that allows all types of wearables and other types of connected devices (e.g., cars, home appliances) to utilize Visa's tokenized services.

These types of personalized, tokenized service platforms will provide outdoor digital networks with the ability to create a comparable user experience to Disney.

Commercial Buildings Digital Signage

Commercial Buildings Digital Signage

Advances in machine learning and artificial intelligence will continue to lead to more customized and personalized content scaling. At the NRF 2017, Google showed off its latest product, which opened the door for anyone looking for a neural network-based, scalable machine learning service. This also makes it easy for high quality digital signage manufacturers or network operators to start building new features for their next-generation content management system.

Google's machine learning platform will allow enterprises to access a complete database and quickly build and test functions such as natural language processing, speech recognition, image analysis, sentiment analysis, and even real-time language translation.

New display technology, new display technology based on scientific discovery of graphene will change our view on display shape and size. Graphene is made from a single layer of carbon atoms bonded together in a repeating pattern of hexagons. It is 1 million times thinner than paper. Because it is thin, it is classified as a two-dimensional object. This material is 200 times stronger than steel, and a piece can support the weight of a full-size elephant. Dutch scientists have created materials that use mechanical color-changing pixels. This may ultimately result in a thin and flexible screen that can be bent to any degree and even transformed in any shape. When this technology is commercially viable, it will surpass LED screens in terms of durability and energy efficiency. The first prototype of this screen debuted at the Mobile World Congress in Barcelona.

Screenless 3D, Ultrahaptics virtual reality touch technology (a haptic feedback technology) uses an ultrasonic array to create the feeling of a three-dimensional object in the air, basically creating a real-world sense of the object, including the response of physical characteristics. Think of it as a touch screen without touching anything. Sonic can create the feel of 3D buttons, levers and other control surfaces.

The technology will eventually be used to create new interaction models that go beyond images or gesture-based interactions. One of the main reasons for this type of technology to interact with humans is that it is widely adopted by consumers at home, in the car, and at work. The accuracy of NLP (Natural Language Processing) finally meets the human standard, which promotes this technology to a more friendly level.

Big brands and retailers have begun using Facebook Messenger bots and testing and trials. I also want to learn more about people's preferences. One of the pioneers in developing a Bot solution for the retail business was Banter, which built a Bot-based business platform. Using Bot's customer service on-site or in-store is a more cost-effective and scalable human-led chat interaction.


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